The Heritage Post Magazine No.51

The Heritage Post Magazine No. 51

Summer is still here, we will be able to enjoy very warm days probably until the end of September and so we at least have the opportunity to enjoy the new edition with a good glass of wine or a cold beer.

It feels like there are already 10,000 magazines, so why another one? Because we miss that one! Maybe you miss it too? One that is different, that goes deeper, that doesn't portray illusions and that simply runs against the clock in these fast-moving times.

This is a magazine that is very unconventional, but has been created with a lot of dedication and passion. It runs counter to trends and fashion, and it focuses on brands and products that you may not yet know, but should definitely get to know. Why now? Because it Time is passing. We are surrounded by mass products, fashion hypes, frozen food, Swedish interior design. Short-lived and usually pretty boring. Or it is about superficial luxury and status symbols, fashionable trends and expensive, because trendy, brands. Which does not always have to do with quality Most people join in, follow along, imitate, because they only understand what is worn by the masses and propagated by fashion magazines. Authentic is something else. And all of this has nothing in common with originality and exclusivity. Where but are the products linked to a story, a passion, a craft?

They exist. That is the beauty. And they have usually been around for quite a long time. That is probably the amazing thing. The jeans you are missing are deep blue, made of the best cotton and will last for many years. The shoe you are looking for will perhaps 100 years ago, it was made exactly as you can buy it today. Made of the best leather, with the best knowledge, in a long tradition of craftsmanship. The watch you are imagining may have had its design for half a century and will be, just like the jeans and the shoe, becoming more and more valuable and beautiful over the years.

They give their best all year round, you can expect the same!

With this men’s magazine, we want to make it easier for interested people to find and understand such products. In this respect, it is definitely a didactic magazine that wants to help products to be appreciated again, production processes and prices to be understood and the reader to forms his own opinion and style. With this magazine we want to present a consistently good style in all areas of life. We will show you special things, new products as well as almost forgotten ones, vintage products that are becoming more beautiful and developing individuality.

Just like us men… sometimes.