Nothing can make a denim lover happier than a pair of jeans made from Japanese denim, which is said to be the best in the world. Although denim only has a short tradition in Japan, they are known for their high-quality and skilful production. EDWIN is one of these authentic and high-quality denim brands and was founded in 1947 by Mr. Tsunemi. However, the beloved denim initially proved difficult to produce, prompting Mr. Tsunemi to import the fabric from the United States. After a few attempts, he made the first pair of EDWIN denim jeans in 1961. Even today, the EDWIN brand stands for authenticity and is not without reason one of the most popular Japanese denim brands.