APC (Atelier de Production et de Création) was founded in Paris in 1987 by Jean Touitou and offers timeless and durable pieces to a clientele that wants quality, authenticity and charisma. APC values simplicity, durability and versatility. The creations are made of high-quality materials. They are simple and classic, but always with a certain cheeky touch that can sometimes even border on eccentricity. APC's denim and half-moon bag symbolize the brand's commitment to quality, timeless design and attention to detail.
APC silhouettes are characterized by a flawless fit and understated look. The clothes are designed to showcase the personality of the person wearing them, not the other way around. APC is aimed at stylish and environmentally conscious people and appeals to those who value quality over quantity and appreciate the beauty of simplicity.
APC’s core values are authenticity, transparency, community spirit and sustainability.
